The S-E-M-D-R Model of Schramm: Description and Application to Mass Communication in Different Social Systems

Abstract

Schramm 's S-E-M-D-R Model has been widely used in communication literature. However, literature on the application of the model in a specific communication situation and with implications to different social systems is scarce. Scattered research results have been reviewed and compiled to show the application of the model to mass communication situations in varying social systems.